What does this web app do?
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Suggest challenges
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Empower makers
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Network for the makers
How?
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By co-creating
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By highlighting issues
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By learning from each other
The Problem
"Plenty of people who are based in locations where the adidas MakerLabs are not physically available, are very interested in having access to it."
-adidas Maker Lab team @ Herzogenaurach, Nuremberg, Germany.
User persona - “The Maker”
Emma, 39 - Innovation Dpt @Adidas, New York
“Impossible does not exist”
Emma is a 39 years old designer from New York. She lives in Dumbo (Brooklyn), she studied Material Engineer and she likes to explore all the maker lab activities in the city.
Consumption Behaviour:
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Attends Maker Fairs
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Spends most of her time on DIY projects
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Member of FabLabs
Lifestyle:
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Active in the Maker Community outside adidas
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Attends conferences on Material Science
Maker Needs:
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Push the maker technology forward
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Interested in projects/collabs
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Driven by peer recognition
Level of maker knowledge:
- Theoretical & Practical
#01 Design Challenge
We will redesign the way adidas approach to people to improve the experience of empowering as a consumer or collaborators because they value all the different identities/lives around the world.
#02 Re-design Challenge
We will redesign the approach adidas has with makers to improve their experience as consumers and collaborators, because they value unique experiences, by creating honest products that have a true impact in their community.
Idea
A Digital Platform For The Global Community Of Makers Focused On Developing Creativity Through Design Challenges.
Hypothesis
Through challenges, we are creating a Maker network powered by adidas capable of solving problems together. adidas is building a mega society of lead makers that trigger creativity through collaboration between individuals around the globe.
UI Design and Style Guide - Design System
Onboarding
Prototypes
The challenge Feed is where the makers discover all the open and upcoming challenges that they can join. Makers can join any challenge that they believe they have the skillset to complete. It is open to any member that wants to participate, but only the active members that contributed to the solution are awarded if their proposal is selected as the winner.
After joining a challenge from the main feed, users collaborate in what we call, The Whiteboard: This feature is a creative space where users can drag and drop media items like images, svgs, gifs, videos, and bookmarks, and be able to connect and mind map their ideas together with comments in asynchronous discussions.
This is one of the most effective ways of collaboration between creatives from different practices and backgrounds. By enabling creators with this tool and setting the right constrains, beautiful solutions can emerge from these co-design sessions.
After the team agrees, the admin can submit their proposal to solve the challenge and spect the community to rate their solution.
Depending on the level of our profile, we can be able to rate other creators' projects on other challenges. The rating is based on different characteristics that we need to independently add a score. These characteristics are determined by the creator of the challenge and they can be different for each project.
It was an honor to do this project in collaboration with adidas and the adidas MakerLab team. We visited the adidas headquarters at Herzogenaurach, Germany, and received a challenging brief. This project is the result of months of work, design sprints, multiple progress presentations, feedback, and experimentation. It was a transformative experience that helped us grow as Interaction Design professionals.
Special thanks to:
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Jordi Closa
Director MakerLab network at adidas Group -
Francesco Fera
Product Experience at adidas Group -
Jens Bringsjord
UI/UX Designer at adidas Group -
Marina Ojan
Masters Program Director at IED Barcelona -
Eduardo de Felipe
Master in Interaction Design Coordinator at IED Barcelona -
Karina Ibarra
UX Design consultant -
Steffan Becker
UX Design consultant
Made with 🤍 by Yanfe Pedroza & Ardwin Hernández