```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FncFx2EnMl7MujLPhSmoA6AMFOPO2%2F6h4KSHb7qjA7rOYZNaKP%2F23aadc75-3388-4422-913b-c4f7e9dabb02.mp4?alt=media&token=679e1b0b-c5ca-47f0-bb12-3413e41add2c","id":"23aadc75-3388-4422-913b-c4f7e9dabb02","width":1280,"height":720,"filename":"Elevator by adidas MakerLab.mp4","type":"video/mp4","caption":"Join a challenge, connect with makers and submit a solution.","border":false}]}
```

### **What does this web app do?**

* Suggest challenges

* Empower makers

* Network for the makers

### **How?**

* By co-creating

* By highlighting issues

* By learning from each other

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FncFx2EnMl7MujLPhSmoA6AMFOPO2%2F6h4KSHb7qjA7rOYZNaKP%2F91bc3d06-99ab-4a84-9681-18343b87968d.png?alt=media&token=fe60159c-8d82-4baf-a66b-918854404b8c","id":"91bc3d06-99ab-4a84-9681-18343b87968d","width":750,"height":1083,"filename":"1.png","type":"image/png","caption":"Click to expand.","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FncFx2EnMl7MujLPhSmoA6AMFOPO2%2F6h4KSHb7qjA7rOYZNaKP%2F516d385a-b991-4e47-9eac-182d2c267846.png?alt=media&token=61de9461-6927-411b-acc1-b8da12537b1e","id":"516d385a-b991-4e47-9eac-182d2c267846","width":750,"height":1083,"filename":"2.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FncFx2EnMl7MujLPhSmoA6AMFOPO2%2F6h4KSHb7qjA7rOYZNaKP%2F3aa3b31e-53b3-4939-9ce1-8ba04b7094ff.png?alt=media&token=8882566a-e853-495a-bdbe-36374ea81c47","id":"3aa3b31e-53b3-4939-9ce1-8ba04b7094ff","width":750,"height":1083,"filename":"3.png","type":"image/png","caption":"","border":false}]}
```

### **The Problem**

*"Plenty of people who are based in locations where the adidas MakerLabs are not physically available, are very interested in having access to it."*

\-adidas Maker Lab team @ Herzogenaurach, Nuremberg, Germany.

### **User persona - “The Maker”**

**Emma, 39 - Innovation Dpt @Adidas, New York**

“Impossible does not exist”

Emma is a 39 years old designer from New York. She lives in Dumbo (Brooklyn), she studied Material Engineer and she likes to explore all the maker lab activities in the city.

**Consumption Behaviour:**

* Attends Maker Fairs

* Spends most of her time on DIY projects

* Member of FabLabs

**Lifestyle:**

* Active in the Maker Community outside adidas

* Attends conferences on Material Science

**Maker Needs:**

* Push the maker technology forward

* Interested in projects/collabs

* Driven by peer recognition

**Level of maker knowledge:**

* Theoretical & Practical

### **#01 Design Challenge**

We will redesign the way adidas approach to **people** to improve the experience of **empowering** as a consumer or collaborators because they value **all the different identities/lives around the world.**

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FncFx2EnMl7MujLPhSmoA6AMFOPO2%2F6h4KSHb7qjA7rOYZNaKP%2F07f5c8f8-e2f8-4377-9ef2-e8791cabdaa3.jpg?alt=media&token=895877c7-90f8-4b69-acf5-dd9ee4421b9e","id":"07f5c8f8-e2f8-4377-9ef2-e8791cabdaa3","width":750,"height":495,"filename":"1 stakeholdermap.jpeg","type":"image/jpeg","caption":"Stakeholder Maps","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FncFx2EnMl7MujLPhSmoA6AMFOPO2%2F6h4KSHb7qjA7rOYZNaKP%2F79a64508-c88c-49d1-a400-4697838e868c.jpg?alt=media&token=f518e1f5-3390-4f7b-9d93-5162127cfd9a","id":"79a64508-c88c-49d1-a400-4697838e868c","width":750,"height":495,"filename":"value map.jpeg","type":"image/jpeg","caption":"Value Maps","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FncFx2EnMl7MujLPhSmoA6AMFOPO2%2F6h4KSHb7qjA7rOYZNaKP%2Fa90c3ff1-d568-494c-b762-28df336cc3f8.jpg?alt=media&token=7d1cf8aa-553a-444d-8d11-d0116992a648","id":"a90c3ff1-d568-494c-b762-28df336cc3f8","width":750,"height":495,"filename":"crazy 8's.jpeg","type":"image/jpeg","caption":"Crazy 8's exercises","border":false}]}
```

### **#02 Re-design Challenge**

We will redesign the approach adidas has with **makers** to improve their experience as consumers and collaborators, because they value **unique experiences**, by creating **honest products** that have a true impact in their **community.**

### **Idea**

A Digital Platform For The Global Community Of Makers Focused On Developing Creativity Through Design Challenges.

### **Hypothesis**

Through challenges, we are creating a Maker network powered by adidas capable of solving problems together. adidas is building a mega society of lead makers that trigger creativity through collaboration between individuals around the globe.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FncFx2EnMl7MujLPhSmoA6AMFOPO2%2F6h4KSHb7qjA7rOYZNaKP%2Ffa3af1e5-dcb8-4165-91b5-f5044ba01adc.png?alt=media&token=e3770b06-ad75-43b0-850f-c0efacf26027","id":"fa3af1e5-dcb8-4165-91b5-f5044ba01adc","width":1000,"height":518,"filename":"lofi prototype.png","type":"image/png","caption":"Lo-fi sketches","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FncFx2EnMl7MujLPhSmoA6AMFOPO2%2F6h4KSHb7qjA7rOYZNaKP%2F99b121c3-5de0-4af1-822e-c8b02f34a882.png?alt=media&token=35469d56-99d8-41ae-9c79-14cc526d6b44","id":"99b121c3-5de0-4af1-822e-c8b02f34a882","width":1000,"height":672,"filename":"midfi prototype.png","type":"image/png","caption":"Lo-fi prototype (Wireframes)","border":false}]}
```

### UI Design and Style Guide - [Design System](https://adidas.github.io/adidas-yarn-design-system/)

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FncFx2EnMl7MujLPhSmoA6AMFOPO2%2F6h4KSHb7qjA7rOYZNaKP%2F1ec1703e-314a-47c2-9ce8-294aa8fef477.png?alt=media&token=693d2fae-bf0d-4e6a-bfa7-4da425507098","id":"1ec1703e-314a-47c2-9ce8-294aa8fef477","width":1000,"height":882,"filename":"YARN.png","type":"image/png","caption":"We had access to the adidas design system \"YARN\".","border":false}]}
```

### Onboarding

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FncFx2EnMl7MujLPhSmoA6AMFOPO2%2F6h4KSHb7qjA7rOYZNaKP%2Fe6a5d616-5d15-47ff-974a-ed85e7f7d342.png?alt=media&token=06f6159c-a401-41a4-be41-4ca4f379c46d","id":"e6a5d616-5d15-47ff-974a-ed85e7f7d342","width":750,"height":1067,"filename":"onboarding 1.png","type":"image/png","caption":"Click to expand","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FncFx2EnMl7MujLPhSmoA6AMFOPO2%2F6h4KSHb7qjA7rOYZNaKP%2F3e8a1c1d-eb1d-41bc-98a0-9780b545e6ac.png?alt=media&token=72dc8f67-f2be-4e23-9224-b4c51ab88ffc","id":"3e8a1c1d-eb1d-41bc-98a0-9780b545e6ac","width":750,"height":1067,"filename":"onboarding 2.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FncFx2EnMl7MujLPhSmoA6AMFOPO2%2F6h4KSHb7qjA7rOYZNaKP%2F3f7be6a7-8510-4013-9631-ae317ed9f163.png?alt=media&token=646b8059-b321-4afb-b990-7a59ead7e830","id":"3f7be6a7-8510-4013-9631-ae317ed9f163","width":750,"height":1067,"filename":"onboarding 3.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FncFx2EnMl7MujLPhSmoA6AMFOPO2%2F6h4KSHb7qjA7rOYZNaKP%2F8eebf338-133a-4cde-8163-80737773004c.png?alt=media&token=81b8017a-85d9-4575-9f7f-2fe8d518b093","id":"8eebf338-133a-4cde-8163-80737773004c","width":750,"height":1067,"filename":"onboarding 4.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FncFx2EnMl7MujLPhSmoA6AMFOPO2%2F6h4KSHb7qjA7rOYZNaKP%2F843bd84b-252e-47cb-a254-59973aacdb1c.png?alt=media&token=9119f072-ed5c-4963-a5fd-beb8c498ac66","id":"843bd84b-252e-47cb-a254-59973aacdb1c","width":750,"height":1067,"filename":"onboarding 5.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FncFx2EnMl7MujLPhSmoA6AMFOPO2%2F6h4KSHb7qjA7rOYZNaKP%2Fa8a2ebf4-84c7-456c-84c7-f30fb29c014f.png?alt=media&token=f3bb1d7c-5d75-44cf-af5f-8bcc82f85a0c","id":"a8a2ebf4-84c7-456c-84c7-f30fb29c014f","width":750,"height":1067,"filename":"onboarding 6.png","type":"image/png","caption":"","border":false}]}
```

### Prototypes

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FncFx2EnMl7MujLPhSmoA6AMFOPO2%2F6h4KSHb7qjA7rOYZNaKP%2F6d49b113-78f9-4c64-aaf8-c0bcce77f970.mp4?alt=media&token=b27cca53-709e-4b97-bd5b-3def1f8bf123","id":"6d49b113-78f9-4c64-aaf8-c0bcce77f970","width":1920,"height":1080,"filename":"Challenge feed.mp4","type":"video/mp4","caption":"Challenge feed","border":false}]}
```

**The challenge Feed** is where the makers discover all the open and upcoming challenges that they can join. Makers can join any challenge that they believe they have the skillset to complete. It is open to any member that wants to participate, but only the active members that contributed to the solution are awarded if their proposal is selected as the winner.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FncFx2EnMl7MujLPhSmoA6AMFOPO2%2F6h4KSHb7qjA7rOYZNaKP%2Fe3e01720-b553-446a-b1ab-75aeb2283e5f.mp4?alt=media&token=a4498a0e-b9b1-4118-ac99-446fc43edcbe","id":"e3e01720-b553-446a-b1ab-75aeb2283e5f","width":1920,"height":1080,"filename":"Joining a Challenge.mp4","type":"video/mp4","caption":"Joining a Challenge","border":false}]}
```

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FncFx2EnMl7MujLPhSmoA6AMFOPO2%2F6h4KSHb7qjA7rOYZNaKP%2Fee554812-0a85-48c8-9e39-148f78c04ef7.mp4?alt=media&token=2bed3c1c-b69b-4d79-b918-c88bbbe2fe46","id":"ee554812-0a85-48c8-9e39-148f78c04ef7","width":1920,"height":1080,"filename":"The Whiteboard.mp4","type":"video/mp4","caption":"The Whiteboard","border":false}]}
```

After joining a challenge from the main feed, users collaborate in what we call, **The Whiteboard:** This feature is a creative space where users can drag and drop media items like **images, svgs, gifs, videos, and bookmarks**, and be able to connect and mind map their ideas together with comments in asynchronous discussions.\
\
This is one of the most effective ways of collaboration between creatives from different practices and backgrounds. By enabling creators with this tool and setting the right constrains, beautiful solutions can emerge from these co-design sessions.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FncFx2EnMl7MujLPhSmoA6AMFOPO2%2F6h4KSHb7qjA7rOYZNaKP%2Febbe853b-995e-413e-a2fa-d2258e758650.mp4?alt=media&token=061abfb4-8a39-4d0e-b082-ae9ed1a92472","id":"ebbe853b-995e-413e-a2fa-d2258e758650","width":1920,"height":1080,"filename":"submitting a project.mp4","type":"video/mp4","caption":"Submitting a project","border":false}]}
```

After the team agrees, the admin can submit their proposal to solve the challenge and spect the community to rate their solution.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FncFx2EnMl7MujLPhSmoA6AMFOPO2%2F6h4KSHb7qjA7rOYZNaKP%2F8a99621c-818e-4184-85ee-341668420456.mp4?alt=media&token=0a25fbd9-df20-44cd-a88e-65d0a849c049","id":"8a99621c-818e-4184-85ee-341668420456","width":1920,"height":1080,"filename":"Rating other projects.mp4","type":"video/mp4","caption":"Rating other projects","border":false}]}
```

Depending on the level of our profile, we can be able to rate other creators' projects on other challenges. The rating is based on different characteristics that we need to independently add a score. These characteristics are determined by the creator of the challenge and they can be different for each project.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FncFx2EnMl7MujLPhSmoA6AMFOPO2%2F6h4KSHb7qjA7rOYZNaKP%2F30d40cbb-e2c2-47e1-8e1c-dabf39a6d9da.png?alt=media&token=3e22a6e6-b77c-42a0-8f4c-7d4543912622","id":"30d40cbb-e2c2-47e1-8e1c-dabf39a6d9da","width":2500,"height":1881,"filename":"22.png","type":"image/png","caption":"User Profile and The Whiteboard","border":false}]}
```

It was an honor to do this project in collaboration with adidas and the adidas MakerLab team. We visited the adidas headquarters at Herzogenaurach, Germany, and received a challenging brief. This project is the result of months of work, design sprints, multiple progress presentations, feedback, and experimentation. It was a transformative experience that helped us grow as Interaction Design professionals.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FncFx2EnMl7MujLPhSmoA6AMFOPO2%2F6h4KSHb7qjA7rOYZNaKP%2Fded49d5d-03b2-42d0-86fe-3664631cc621.jpg?alt=media&token=fd4878aa-9d1c-4f7c-8bb3-fcd2620e46ed","id":"ded49d5d-03b2-42d0-86fe-3664631cc621","width":1280,"height":1148,"filename":"ACF16A6E-D059-4733-BEA0-8C3C2E2288B4.JPG","type":"image/jpeg","caption":"Getting briefed by the adidas UX Team","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FncFx2EnMl7MujLPhSmoA6AMFOPO2%2F6h4KSHb7qjA7rOYZNaKP%2Fe1aee87a-b42d-41f5-8483-8bcdd6a5a9fd.png?alt=media&token=5a090330-ec78-48eb-bf4a-b98ea11742b2","id":"e1aee87a-b42d-41f5-8483-8bcdd6a5a9fd","width":1573,"height":880,"filename":"Screenshot 2022-07-18 at 20.49.03.png","type":"image/png","caption":"Adidas Head Quarters @ Herzogenaurach, Germany","border":false}]}
```

Special thanks to:

* **Jordi Closa**\
  Director MakerLab network at adidas Group

* **Francesco Fera**\
  Product Experience at adidas Group

* **Jens Bringsjord**\
  UI/UX Designer at adidas Group

* **Marina Ojan**\
  Masters Program Director at IED Barcelona

* **Eduardo de Felipe**\
  Master in Interaction Design Coordinator at IED Barcelona

* **Karina Ibarra**\
  UX Design consultant

* **Steffan Becker**\
  UX Design consultant

**Made with 🤍  by Yanfe Pedroza & Ardwin Hernández**

elevator: Case Study

During the IED Master in Interaction Design (2018), our team  was given a design brief by the **Hewlett Packard Company**. They needed us to “Show what Mixed Reality is by explaining its potential through the lens of HP products".

*"Mixed Reality is a combination of technologies that merge the real and virtual world to produce new environments or experiences."*

\-Hewlett Packard @ HQ Sant Cugat, Barcelona, Spain

### Design Brief

“Tell us how to show what Blended Reality is by explaining its potential through the lens of HP products?”.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FncFx2EnMl7MujLPhSmoA6AMFOPO2%2FyRqlKWvMU84FGljF6dLB%2Fc2b3f39a-0095-4ea5-a661-2ec37df4a1c2.jpg?alt=media&token=62123794-7239-41d3-a059-3c20b27a5de1","id":"c2b3f39a-0095-4ea5-a661-2ec37df4a1c2","width":1920,"height":1282,"filename":"60f5837fa4f8648c91755a8b_karsten-winegeart-guCLBw5Cflc-unsplash.jpeg","type":"image/jpeg","caption":"","border":false}]}
```

Through research, it was found that analog formats had a special way of empowering creators and consumers to enjoy the process of their products while digital technologies offered very smooth user experiences through simplicity and accessibility. For the proposal, we merged these technologies into a new innovative experience through an international loved language: **music.**

### **The opportunity**

Our target audience is more eager than ever to look for two things:\
**Personalization + Unique Experiences**

### **The idea**

A service that allows music fans to 3D print their own personalized vinyl and to experience music in a new and unique way.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FncFx2EnMl7MujLPhSmoA6AMFOPO2%2FyRqlKWvMU84FGljF6dLB%2F64cfac35-66f9-42aa-bd26-dae62aa005c2.jpg?alt=media&token=4765a5af-4570-4424-bedf-d7f3a15baf24","id":"64cfac35-66f9-42aa-bd26-dae62aa005c2","width":540,"height":371,"filename":"seasons1.jpg","type":"image/jpeg","caption":"3D printing technology by HP used to create this prototype.","border":false}]}
```

We designed a platform and a physical integration of HP technology and Mixed Reality. We worked in pairs to cover different aspects of the project starting from UX research, sketching, prototyping, testing, building a UI kit, and designing a brand identity.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FncFx2EnMl7MujLPhSmoA6AMFOPO2%2FyRqlKWvMU84FGljF6dLB%2F286037f3-3be8-4949-a15d-5912ec002f94.mp4?alt=media&token=3684261c-8dad-45b5-8e8e-5ab40adc530e","id":"286037f3-3be8-4949-a15d-5912ec002f94","width":1280,"height":720,"filename":"package rotation.mp4","type":"video/mp4","caption":"Product package","border":false}]}
```

### **How does it work?**

* Personalize your own playlist and cover art through a mobile app

* HP will print your vinyl & send it to your home

* You get to enjoy your vinyl record with your record player

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FncFx2EnMl7MujLPhSmoA6AMFOPO2%2FyRqlKWvMU84FGljF6dLB%2F68529d37-e75f-4213-b965-f55149847331.mp4?alt=media&token=8a531d61-efec-418f-befd-8dbea20977a3","id":"68529d37-e75f-4213-b965-f55149847331","width":1280,"height":720,"filename":"vinyl on record player.mp4","type":"video/mp4","caption":"3D printed vinyl record on the record player","border":false}]}
```

### **Who we designed for: User Persona**

**Frank the Fan, 32**

**“I Love to find music that goes with my mood, music I can connect with”**

**Goals / Hurdles:**

* Discover new music through music streaming apps, YouTube, and friends.\
  Connecting with artists and music fans around the world
* Loves to collect vinyl records and wants his collection to be well-curated and meaningful

**Critical to Success:**

* It is important to have a device to listen to his music

* Attends shows and purchases merchandise to remember the experience more

* Feels like he needs more personalization beyond the digital experience of using streaming services

### **Mobile app prototype**

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FncFx2EnMl7MujLPhSmoA6AMFOPO2%2FyRqlKWvMU84FGljF6dLB%2F0b7924d4-d13f-4cd1-a9a8-06b36f8905d9.png?alt=media&token=ad0d7b0b-eaa4-4b7a-add2-63e1959c67a8","id":"0b7924d4-d13f-4cd1-a9a8-06b36f8905d9","width":1241,"height":817,"filename":"Screenshot 2021-12-21 at 09.28.06.png","type":"image/png","caption":"Flows and Lo-fi screens","border":false}]}
```

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FncFx2EnMl7MujLPhSmoA6AMFOPO2%2FyRqlKWvMU84FGljF6dLB%2F89c820e6-f3a8-4df3-b7b5-e8928aab931c.png?alt=media&token=677c735b-dcfd-4e9d-9834-2efd3fe6a5ad","id":"89c820e6-f3a8-4df3-b7b5-e8928aab931c","width":3923,"height":2164,"filename":"testing.png","type":"image/png","caption":"High fidelity mobile app UI Design","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FncFx2EnMl7MujLPhSmoA6AMFOPO2%2FyRqlKWvMU84FGljF6dLB%2Fe1a1f378-adc3-48b6-858a-062d6fcfc1ea.png?alt=media&token=9b64f63c-f70d-4695-b6cf-e26b93c02325","id":"e1a1f378-adc3-48b6-858a-062d6fcfc1ea","width":3787,"height":2436,"filename":"mockups 3.png","type":"image/png","caption":"","border":false}]}
```

### **Branding**

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FncFx2EnMl7MujLPhSmoA6AMFOPO2%2FyRqlKWvMU84FGljF6dLB%2F816bdd8f-2e31-4915-a6a4-48d2f91b37f6.gif?alt=media&token=735fd52f-eb72-402c-b0ab-6629f272c0e7","id":"816bdd8f-2e31-4915-a6a4-48d2f91b37f6","width":1000,"height":1000,"filename":"animated-logo.gif","type":"image/gif","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FncFx2EnMl7MujLPhSmoA6AMFOPO2%2FyRqlKWvMU84FGljF6dLB%2Fa09499f8-2e03-4485-9105-da2c5278dacc.png?alt=media&token=b9556a58-7ef1-4d14-a26c-0afadf314cf2","id":"a09499f8-2e03-4485-9105-da2c5278dacc","width":750,"height":993,"filename":"60f87b0f06fa3b52803a61df_bitbump_poster_01.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FncFx2EnMl7MujLPhSmoA6AMFOPO2%2FyRqlKWvMU84FGljF6dLB%2Fc9ae0d62-4144-45a8-ada6-1a9018e31848.gif?alt=media&token=632f0c6d-390e-4918-8d53-395c32600b86","id":"c9ae0d62-4144-45a8-ada6-1a9018e31848","width":1080,"height":1080,"filename":"visual-language-slider.gif","type":"image/gif","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FncFx2EnMl7MujLPhSmoA6AMFOPO2%2FyRqlKWvMU84FGljF6dLB%2F66dc8445-aabe-40bc-ae2c-35e94abcde38.png?alt=media&token=71b04eb4-6a25-4f1b-8805-b116a221e9c8","id":"66dc8445-aabe-40bc-ae2c-35e94abcde38","width":500,"height":662,"filename":"60f87b313e20110c9667a2a6_image-asset (1).png","type":"image/png","caption":"","border":false}]}
```

### **Product prototype**

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FncFx2EnMl7MujLPhSmoA6AMFOPO2%2FyRqlKWvMU84FGljF6dLB%2Fe15ff44f-d62e-46ed-a9af-e1cc2f7cb114.jpg?alt=media&token=e683f00d-182e-4b43-9f95-8f6c8ac70ed9","id":"e15ff44f-d62e-46ed-a9af-e1cc2f7cb114","width":3447,"height":5171,"filename":"2018-05-09 09.30.34.jpg","type":"image/jpeg","caption":"Click to expand","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FncFx2EnMl7MujLPhSmoA6AMFOPO2%2FyRqlKWvMU84FGljF6dLB%2F6ae0ee83-2ddd-44e3-bbbb-f4324772fe65.jpg?alt=media&token=7a0ebf71-525d-43d0-a0bf-7bc6078c329e","id":"6ae0ee83-2ddd-44e3-bbbb-f4324772fe65","width":4000,"height":4896,"filename":"2018-05-09 09.29.54.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FncFx2EnMl7MujLPhSmoA6AMFOPO2%2FyRqlKWvMU84FGljF6dLB%2F14df3cb9-393e-4cb0-819b-a3203f2a85cf.jpg?alt=media&token=f2bea452-450b-47c9-a629-80a49af5866e","id":"14df3cb9-393e-4cb0-819b-a3203f2a85cf","width":4000,"height":6000,"filename":"2018-05-09 09.23.40.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FncFx2EnMl7MujLPhSmoA6AMFOPO2%2FyRqlKWvMU84FGljF6dLB%2Fdd2c8065-9c03-4ea0-8cd9-da1906af6367.jpg?alt=media&token=267662b6-23dc-4bc8-9f4b-1c447d4cf92e","id":"dd2c8065-9c03-4ea0-8cd9-da1906af6367","width":4000,"height":6000,"filename":"2018-05-09 09.14.22.jpg","type":"image/jpeg","caption":"","border":false}]}
```

### **We presented at [Sonar +D](https://sonarplusd.com/en/programs/barcelona-2018/areas/marketlab/bitbump-by-ied-barcelona) Barcelona**

We had the most amazing opportunity of presenting Bitbump at Sonar +D; We showcased the product prototypes at our exposition booth and got to talk about the project in front of an audience. We were really happy about the positive response we got.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FncFx2EnMl7MujLPhSmoA6AMFOPO2%2FyRqlKWvMU84FGljF6dLB%2F1c26cbec-8587-477f-814b-b43f078a0159.png?alt=media&token=3c648e78-5905-45e1-b09b-3e884dbfbecd","id":"1c26cbec-8587-477f-814b-b43f078a0159","width":836,"height":1251,"filename":"2018-06-14 05.30.png","type":"image/png","caption":"Bitbump booth @ Sónar +D Barcelona 2018","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FncFx2EnMl7MujLPhSmoA6AMFOPO2%2FyRqlKWvMU84FGljF6dLB%2F76be2cec-02e9-4976-a641-c2fa164c2d46.png?alt=media&token=715c1f6f-bff6-4125-816c-50831b9daf16","id":"76be2cec-02e9-4976-a641-c2fa164c2d46","width":1251,"height":836,"filename":"2018-06-14 07.50-1.png","type":"image/png","caption":"My partners Estefanía Farias and Laura Ochoa","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FncFx2EnMl7MujLPhSmoA6AMFOPO2%2FyRqlKWvMU84FGljF6dLB%2F5f563237-320c-4a74-a84e-bfd37b8dbfbe.png?alt=media&token=d0d84a39-2772-447d-a0c5-98704a244649","id":"5f563237-320c-4a74-a84e-bfd37b8dbfbe","width":1251,"height":836,"filename":"2018-06-14 05.33.png","type":"image/png","caption":"","border":false}]}
```

### We got some media coverage ❤️

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FncFx2EnMl7MujLPhSmoA6AMFOPO2%2FyRqlKWvMU84FGljF6dLB%2Fc61949e8-1ab3-48c6-aa2d-760502e9a1eb.png?alt=media&token=7dd86aa6-577a-4419-a75b-bb1a20e3d6ee","id":"c61949e8-1ab3-48c6-aa2d-760502e9a1eb","width":1920,"height":1080,"filename":"articles and media.png","type":"image/png","caption":"Local press wrote some nice things about our project *blush*. Click to zoom.","border":false}]}
```

Our final product is the highlight of our unique experience and ultimately, our answer to the initial brief. It encapsulates our proposed way to establish positive connections with our audience through innovation that evokes wonder, helping us explain what Blended Reality is in a simple and effortless way.

My role as **researcher, product designer, and main visual designer** in this project thought me many important lessons.

Thank you to all my fellow students in this project: **Yanfe Pedroza, Laura Ochoa, Caterina Armenter, David Neto**, and special thanks to **Estefanía Farías** for her great insights of choosing the path of music.

Thank you to all the contributors and mentors that helped and guided us through this creative process and to the Hewlett Packard team for their support.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FncFx2EnMl7MujLPhSmoA6AMFOPO2%2FyRqlKWvMU84FGljF6dLB%2Ff344938f-f2e2-40c7-b805-63ad489e6587.mp4?alt=media&token=8fff9413-2f59-4b06-8bf2-2be2e99ad77f","id":"f344938f-f2e2-40c7-b805-63ad489e6587","width":1280,"height":720,"filename":"assembling.mp4","type":"video/mp4","caption":"","border":false}]}
```

Bitbump: Case Study

Product Designer

1st. Place - SW

I was part of the winning team with the project "Electra" an IoT system that gives the user the power to control and manage the energy resources used at home.

Scholarship Winner

Winner of "Let's Design the Future" Master's Degree Scholarship

A note-sharing app that distills the world's most powerful ideas in bullet points.

Role: Lead Product Designer

Memo'd

A digital platform for the global community of Makers focused on developing creativity through design challenges.
My role: Product Designer & Researcher

elevator

Free access to audiobooks you’ll love

Role: Lead Product Designer

Inktold

A digital service where music lovers can 3D print personalized vinyl records and experience music in a new way.
My role: Product Designer & Researcher

Bitbump

Daily curation of what moves me as a designer. Inspo for ongoing and future projects or just simple snapshots of human-made beauty.